The State of
TikTok Shop 2025
A data-driven report powered by over:
● 3.4 Billion views
● $64M GMV
● 750,000 shop videos
📊 We leveraged AI to uncover insights from $64M in TikTok Shop Sales Data
Discover what actually drives sales on TikTok - straight from over 750,000 videos and 3.4B views.
Uncover the GMV distribution truth
See why most videos earn $0 — and how to join the top 1% that drive 80% of sales.
Rethink content longevity
Our GMV decay curve shows how long videos really generate sales — and where brands are miscalculating ROI.
What’s working now — and what’s next
The top strategies brands and creators are using to win on TikTok Shop in 2025.
🚀 Get the 2025 TikTok Shop Growth Playbook
Benchmarks, insights, and a playbook to scale smarter.
Benchmark your performance like a pro
RPM, CTR, CTOR, and conversion data from 750,000 videos.
Video vs. Livestream: What’s actually moving product?
We break down the GMV share — and whether live is worth the lift.
Video Length Sweet Spot
Yes, there is actually an optimal length for TikTok Shop videos... download the report to uncover this insight!