The State of TikTok Shop 2025

An analysis from 750,000 videos, $64M GMV, and 3.4 Billion views...

Trusted by Top Brands

SCALE WITH CREATORS

Build, Optimize, and Scale your Creator Roster

CASE STUDIES

Real Results from Real Brands

Peach Slices
Nello
SKNBODY
Vital Source
Tannies

PEACH SLICES

$150K GMV from a $600 per month Creator
Watch the interview with Peach Slices to see exactly how we helped them earn +$226k GMV, including $150k that came from just ONE $600 per month creator!
Peach Slices Case Study Video
$226K+
Total GMV
24-48h
Onboarded 50+ Creators
10K+
Units Sold
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Frequently Asked Questions

What is Brands Meet Creators?

Brands Meet Creators (BMC) is a premium TikTok Shop marketing agency connecting quality brands with high-performing creators to drive exceptional sales growth. Consistently ranked in TikTok's top 10 agency list for the past 9 months, we're responsible for over 1% of all TikTok Shop revenue. Founded in 2021 as a UGC and creator coaching program, we shifted our entire focus to TikTok Shop when the platform launched, giving us unparalleled expertise in this rapidly growing marketplace.

What makes Brands Meet Creators different from other agencies?

Our foundation as a creator coaching platform gives us unique advantages:

  • Unmatched Creator Network: Over 80,000 creators in our network with 5,000+ in our paid community receiving hands-on coaching.

  • Creator-Led Team: Our 30+ team members are primarily creators themselves, bringing authentic platform knowledge.

  • Data-Driven Approach: We focus on data and metrics to identify creators who actually drive sales.

  • Proven Track Record: We've helped scale many of TikTok Shop's biggest success stories from zero to seven-figure monthly revenue.

What is the Creator Roster Platform?

Creator Roster is our self-service platform dedicated to TikTok Shop success. It allows you to:

  • Search and filter thousands of pre-vetted creators by GMV, ROI, demographics, and category

  • View creators' performance statistics, including historical GMV and estimated ROI

  • Create job postings for specific products or campaigns

  • Directly contact and negotiate with creators

  • Manage ongoing relationships with multiple creators

  • Pay creators through our secure payment system

  • Track performance metrics of all your creators

  • Set auto-renewal thresholds based on performance

How does TikTok Shop compare to Amazon?

TikTok Shop today is remarkably similar to Amazon in 2010. The biggest brands haven't fully committed to the platform yet, creating an opportunity for smaller, agile brands to establish market leadership. As larger brands enter the platform, we expect creator pricing to increase, making now the ideal time to build creator relationships.

What products work best on TikTok Shop?

TikTok Shop works for a wide variety of products across different price points. While initially it was thought to be best for lower-priced impulse buys, we now see success with products ranging from $9 to $300+. The ideal price point is $30-$50, but with the right creator strategy, products both below and above this range can thrive.

What type of creators should I work with?

The most important factor isn't follower count but GMV (Gross Merchandise Value) performance. We've seen micro-influencers with 5-15K followers producing six-figure GMV. Some creators with 100K+ followers generating minimal sales. Our Creator Roster platform allows you to see creators' historical GMV data to make informed decisions.

Will TikTok Shop sales impact my other channels?

Yes, there's typically a significant spillover effect. As your products gain visibility on TikTok Shop, you'll likely see increased sales on your website, Amazon, and even retail stores. Many consumers discover products on TikTok but purchase on platforms they already trust.

How do I get started with Brands Meet Creators?

The process begins with a consultation to understand your brand, products, goals, and budget. Book a free consultation with us!